Say hello to the generation that’s redefining consumer habits: Millennials. They’re trading in the old and the gold for the new and the bold, putting a spin on market trends and making these 17 businesses a little nervous. This isn’t your grandpa’s shopping list, that’s for sure!
Fabric Softener
Remember when laundry wasn’t considered clean unless it had that faux-floral aroma that lingered long after you’d pulled it from the dryer? Well, millennials sure don’t. They’re saying a firm “no thanks” to this unnecessary laundry additive, opting for eco-friendly detergents and dryer balls.
Motorcycles
Our generation is trading the rumbling, open-road machines for more practical, fuel-efficient cars or – dare we say – electric scooters. Have we become a bunch of environmentalists, or is it the fear of helmet hair? Either way, the motorcycle industry is feeling the pinch.
Cereal
It turns out millennials can’t be bothered with the whole process of pouring cereal, adding milk, and – let’s not forget – washing dishes. This group is looking for a fast, efficient morning meal without the clean-up, so it’s no surprise that grab-and-go smoothies and protein bars are becoming the new breakfast of champions.
Dairy Milk
They’re swapping out the classic white beverage for ‘moo-ve’ over substitutes like almond, soy, and oat milk. And it’s not just about lactose intolerance or a new-found veganism. This generation is all about sustainability and health, and they’ve got their eyes on the dairy industry’s carbon hoofprint and the sugar content in the traditional glass of moo juice.
Diamonds
Armed with their acute awareness of ethical mining issues and a penchant for experiences over material possessions, millennials are trading diamond solitaire rings for adventurous trips, artisan crafts, or unique gemstones.
Houses
Besides the skyrocketing real estate prices, millennials would instead put their paychecks towards a backpacking trip through Europe rather than a down payment for a house in the suburbs. Plus, they’ve figured out the whole “work from anywhere” thing, so they’re not tied down to a specific location.
Bar Soap
With the rise of liquid soaps and body washes, offering a plethora of tantalizing aromas and dispensing the perfect dollop without leaving behind any soggy, slippery residue, bar soap is looking increasingly outdated. And let’s not start with the hygiene concerns that sharing a bar of soap presents.
Golf
Maybe it’s the cost of those fancy golf clubs or the membership fees for the elite golf clubs, but millennials are causing a real divot in the golf industry. According to the National Golf Foundation, golfers aged 18 to 34 plummeted from 9 million in 2003 to just 6.2 million in 2016.
Napkins
Millennials turn to their trusty kitchen towels, a reusable and sustainable alternative. If you’re invested in the napkin industry, it might be time for a strategic pivot. Maybe switch over to artisanal, organic, handwoven kitchen towels? Just a thought.
Newspapers
It seems millennials have traded the rustle of newsprint for the glow of screens, preferring to catch up on current events via social media and online news outlets. They’re saying goodbye to the black-stained fingertips and hello to the infinite scroll.
Brand Name Clothes
This generation is about the “capsule wardrobe” – a collection of essential items that don’t go out of fashion. It’s not that they don’t appreciate good design; instead, they prefer quality over brand name and have a keen sense of making their money work smarter.
Cable TV
Streaming services like Netflix, Hulu, and Disney+ are replacing cable. Who needs a TV guide and commercials when you can binge an entire season of your favorite show in a single sitting?
Mayonnaise
With their adventurous taste buds and health-consciousness, the younger generation is swapping traditional mayo for more exotic and healthier alternatives like hummus, avocado, and flavored aioli.
Cars
Why, you ask? They prefer to save on car payments, insurance, and gas and are keen on reducing carbon footprints. They’re also all about the shared economy – why own a car when you can share one?
Doorbells
According to a YouGov survey, 54% of millennials report texting upon arrival instead of pressing that little buzzer. Who can blame them? A text offers the sweet, nonintrusive whisper of, “Hey, I’m here,” whereas a doorbell is the equivalent of a shouty town crier announcing your presence.
National Brand Beer
This generation prefers craft beers, local brews, and even hard seltzers to the classic Budweiser or Coors. It’s not just about the taste – millennials are keen on supporting local businesses and appreciating the ‘crafted’ over the ‘mass-produced.
Grooming Supplies
The shift towards eco-conscious, sustainable living is reducing disposable razors, aerosol shaving creams, and other traditional grooming supplies. Around 2 billion razors are thrown away annually. Millennials are trading these in for more sustainable options like safety razors and soap bars.
13 “Annoying” Things Millennials Do That Are Not That Bad
They’ve been called the “me, me, me” generation, accused of killing everything from diamonds to department stores, and let’s not even get started on their avocado toast obsession.
13 “Annoying” Things Millennials Do That Are Actually Not That Bad
10 Heartbreaking Realities That Millennials Can’t Handle
Millennials, the oft-maligned generation born between 1981 and 1996, have had more than their fair share of challenges. They’ve maneuvered an economic recession, the rise of technological disruption, and now, a global economic struggle. But it’s not all avocado toast and craft beer in the millennial world.
10 Heartbreaking Realities That Millennials Can’t Handle
15 Annoying Things Gen-Zs Wish Millennials Would Stop
It’s no secret that the generations have always had a bit of tension between them. Millennials and Gen-Zs are no different. While they may both be digital natives, some behaviors millennials exhibit can grate on the nerves of those in Gen Z.
15 Annoying Things Gen-Zs Wish Millennials Would Stop
15 Clichés And Stereotypes About Millennials That Annoy Them The Most
Millennials, born between 1981 and 1996, are often the subjects of widespread clichés and stereotypes that can be misleading and aggravating.
15 Clichés And Stereotypes About Millennials That Annoy Them The Most
12 Things Boomers Love That Millennials Won’t Touch
Oh, the generational divide! It’s not just about politics and music preferences but also the daily items we use (or refuse to touch with a 10-foot pole). In this humorous and compelling journey, we will explore 12 things that Baby Boomers can’t get enough of, which make them go, “Remember the good old days?” But, for Millennials, they’re more like, “Yeah, no thanks!”.
12 Things Boomers Love That Millennials Won’t Touch
